Flatbread company Zinda Foods lands six-figure investment


The funding, part of a pre-seed round led by US angel fund HVB 88 Angel, will support new retailer listings of the brand’s AirWrap flatbreads with major multiples – Zinda is already selling its products in stores Tesco, Budgens and Londis nationwide.

Zinda also confirmed significant spending to strengthen its marketing and sales team, as well as investments in new product development and branding and marketing activities.

Milestone for the company

Anishya Kumar, Founder of Zinda Foods, commented: “This is an important milestone for Zinda at a time when COVID has brought us to our knees. We have weathered the pandemic and now that the worst is over, HVB88’s support will help us pivot and grow exponentially.

The second tranche of this pre-seed round is set to bring another six-figure capital injection from a Singapore-based private equity fund later in May.

Siddharth Jain and Porus Doctor, co-founders of HVB 88 Angels, said: “Our investment in Zinda Foods five-ingredient AirWrap, the first all-natural wheat flour wrap commercially produced in the UK, is the best option on the market and we are happy to be part of this journey and witness their growth plans to make it available in all stores across the UK and beyond”.

National lists

Zinda AirWraps is currently listed in 70 Tesco Express, Extra and Metro stores and 1,500 independent Budgens & Londons stores across the UK.

The company recently launched into trusted NHS hospitals in London through Meals for the NHS to provide hospital staff with access to nutritious meals 24/7.

Meanwhile, fish processor Denholm Seafoods has secured eight-figure funding from HSBC UK, backed by UK Export Finance (UKEF), to support its growth in international markets.

Commenting on the package, Denholm Seafoods Director Allan Stephen said: “Our growth plans are ambitious and, using this funding, we are excited to enter new markets and expand into existing ones. It is the quality of our product, coupled with this additional funding, that will provide us with this opportunity.


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