The current line consists of low-carb, keto-friendly flours, namkeens, desserts and cookies.
According to founder Sudarshan Gangrade, the goal was to develop low-carb alternatives to the high-carb Indian diet.
Everything Lo! Food products provide less than 5g of carbohydrate per serving, which is about 60% less than similar products in the markets.
For example, typical Murukku has between 9-11g of carbohydrate per serving, while Lo! ‘S has 2.9g.
With these products, the company hopes to reduce the carbohydrate content of a typical Indian meal from 75-85% to less than 50%.
“We hope to reduce the incidence of obesity, diabetes and heart risk by limiting carbohydrates and providing health benefits including weight loss and lower blood sugar, blood pressure, and triglycerides.. “
As of 2016, around 166 million adults in India are overweight or obese, and the number of adults with diabetes is estimated at nearly 73 million.
Indoor marketIn addition to this, you need to know more about it.
Since launching two years ago, the company has averaged US $ 1.5 million per year in revenue, with sales increasing month-to-month amid the pandemic.
In India, Lo! Food products are mainly sold online through e-commerce platforms like Amazon, Flipkart, Bigbasket and its online store.
Its customer base includes health-conscious consumers, as well as those actively trying to lose weight on a keto diet, or people with diabetes who have been advised by their doctors to eat low-carb foods.
Export marketsIn addition to this, you need to know more about it.
Outside of India, Lo! Food products are also available in Singapore and the United States, having started exports this year.
Together with a distributor in Singapore, the full range of products including flours, namkeens, desserts and cookies are available on e-commerce platforms such as Lazada and Shopee.
In the United States, it currently lists one product, All Purpose Flour, directly on Amazon. “We are also launching brownie mixes, coated peanuts, pancake and waffle mixes ”,said Gangrade.
For its exports to Europe, the company will present its coated peanuts, nachos, crisps and will develop a new range of products including mixtures of brownies, pancakes and waffles.
“These products are appealing to the global audience, so we are not just focusing on Indians or expatriates, our products will be available to everyone.. “
“We have finalized the distributors in UK and France, and we hope to launch the launch by July. Like its domestic and other export markets, the products will be sold online.
According to a report by Grandview Research, the global ketogenic diet market is expected to reach US $ 14.75 billion by 2027, with a CAGR of 5.5% from 2020 to 2027.
R&D In addition to this, you need to know more about it.
Here is ! Foods has devoted more than six months to research and development, offering a wide range of Indian snacks and staples products.
To ensure the lowest carbohydrate content, the company uses flour from seeds or nuts, instead of traditional grains and millets.
Gangrade said his biggest challenge was to create the desired texture and shelf life.
“Snacking is not just a matter of taste, but also of texture. Taste can still be managed through flavors and spices.In addition to this, you need to know more about it.
“In addition, flours from seeds and other ingredients usually have a shorter shelf life, so we had to determine our packaging situation and the proportion of ingredients.. “
“At the end of the day, we’re delivering a functional food, so we need to make sure that every serving of ours provides the exact same amount of carbohydrate that we promise.. “
Last year, she raised US $ 500,000 from angel investors, and this year in January, she raised an additional US $ 1 million in a pre-Series A round.