Local buy options increased again


New Companies 2022

You could say that rapid inflation, soaring oil prices, global instability, and persistent supply shortages create an economic climate that is not conducive to opening a new business.

You might also be optimistic about opening a new business pointing to the thousands of jobs being added in the United States, high rates of consumer spending, increased business investment, and rising wages to a rhythm not seen for decades.

When a new business owner decides to land, that coin-flip is likely based on more than earnings, market sentiment, and economic climates. These are important, but I’ve noticed Door County business owners have an abundance of attitude, passion, persistence, and vision. I would bet on the success rate of these qualities without question.

Every year at this time we present to you the new businesses that have opened across the peninsula. Some of them are large companies expanding their niche markets or well-capitalized companies capable of improving premium entertainment services and options. The majority of those listed here are small businesses that have taken the plunge and created their own dream job since the previous May.

We also feature a few from this list to give you an idea of ​​what to expect. You’ll find four such stories in our May 20-27 article. Pulse Peninsulaand also posted throughout the week on www.doorcountypulse.com.

The ones we’ve selected to profile are an eclectic lot. Perhaps you would find their equal in an urban area. That they choose this rural peninsula instead is just one of the many things that makes Door County the unique and special place that it is.

You will find the new list of companies below. We hope you enjoy it and use it to do your part in supporting our local businesses.

We sometimes miss some of the new businesses. Please let us know by email [email protected] and we will post an update.



The Container Clothing Company

Baileys Harbor town center

Original T-shirt and screen printing retail space.


Burton’s on the Bay at the Alpine, 7715 Alpine Road

The Alpine’s restaurant, renamed in honor of the new owner’s father, reopens this year and will serve breakfast, lunch and dinner with outdoor seating.

Mezzanine, 7821 Horseshoe Bay Road

Mike Masgay brings a new restaurant and craft cocktail concept to the former home of Harbor View Grill.


Blue Bear, 12029 route 42

This restaurant located in the former Viking Grill will offer a range of local and organic American dishes with vegan options.

Northern Arts Collective

12044 national road 42

An art store that features original artwork, provides artist supplies and holds workshops for all ages.


Lost Tuk Tuk, 9922 Water St.

Ben and Laura McMahon serve noodles, rice and curry in the former home of Czarnuszka Soup Bar.

Sip/Spot Home, 10326 N. Water St.

Brother and sister Freddie and Jennie Bexell’s new café and year-round wine bar in the former location of Rusty Rabbit.


Burnt Bluff Glassblowers, 8819 Hwy 42

A blown glass and stone art gallery that offers glassblowing demonstrations.

Chickadees Mercantile, Top of the Hill Shops

A new commercial store in Fish Creek selling an eclectic range of home, personal care and lifestyle items.

Door County Cannabis Company, Top of the Hill Shops

A hemp-based business launched in 2019 with a new storefront in Fish Creek selling hemp-derived THC and CBD products.

Door Disc Golf, 4083 Main St., Unit 6

Disc golf supplies.

Finn & Luca Farm, 2940 Maple Grove East Road

This retail space opens at certain times of the year and sells a personal lifestyle brand that includes vintage clothing, jewelry, homewares and more.

Hill Street, 4149 Main Street

Scott Schmitz and Karin Skare’s new indoor/outdoor pub and restaurant in Fish Creek.

Kind Soul Yoga, Top of the Hill Shops

Small group and one-on-one yoga studio in Fish Creek.

Skaliwags, 4135 Main St.

Algoma’s longtime favorite took root in the former Cookery location in the summer of 2021.

This & That Gallery & Gifts, Top of the Hill Shops

A new gift shop.


Beach Baby, Country Walk Shops

Retail sale and rental of childcare and holiday equipment.

Auto Church, 1591 Hill Road

Chris Church took over this auto repair business and moved it to a new location.

Crain’s Kitchen, 10635 N Bay Shore Drive, Unit E

A casual lunch and dinner restaurant with a south-southwestern flair.

Great Lakes BBQ Co.

Chris Church and Matthew Peterson put their friendship and community service to good use as Sister Bay/Liberty Grove firefighters in this business-partnered food truck serving local barbecue and offering catering, events and a barbecue competition team.

Northern Door Boat Rentals, 1096 N. Bayshore Drive

Rental of pontoon boats, tubes, wakeboards, water skis and water lilies.

Peach Barn Farm and Brewery, 2450 S. Bay Shore Drive

Sister Bay’s first brewery opened in July 2021 with an expansive beer garden and additional indoor space for 2022.

Twice the Quilt and More, 10668 N. Bayshore Drive, Suite B

Handmade quilts and decors by Midwestern artisans.

Upnorth Sauna, based in Sister Bay

Portable wood-fired sauna for rent that is brought directly to the customer.

Zeke Village Market, 2363 Mill Road

A new commercial store offering beer, wine, snacks and more.


Art Shed, 517 Jefferson Street, Unit B

A gallery, working studio and workshop space showcasing local artists.

Avenue Art on Third, 39 S. 3rd Avenue

Bespoke framing, design consultancy and gallery.

Balanced Body Care, 217 N. 4th Avenue

Holistic care of your body through soft tissue chiropractic and soft issue care. Health management with nutrition and stress through exercise and energy healing programs.

Blue Moon Framery, Door County Epicenter, 217 N. 4th Avenue, Suite 18 (former Nicolet Bank building)

Janine Buechner is a Certified Master Framer who offers framing services for a wide range of fine art, objects, clothing and treasures.

Drömhus Door County, 611 Jefferson Street

An old chapel converted into event rental which offers indoor and outdoor spaces, kitchen and parking.

Emerald Lion Alchemy and Studio 235, 45 S. 3rd. Avenue, office 5; and 235 N. Third Avenue

Andria Nikoupolis Weliky offers holistic artistic services in two new locations: dance, astrology, yoga, henna, hairdressing and nails.

Fairytale Couture, Door County Epicenter, 217 N. 4th Avenue, (former Nicolet Bank building)

High-end children’s clothing and toys.

Barons Kitchen, 22 West Oak Street

The modern and comforting cuisine of Brad Hunsader, revisited, served for lunch and dinner in this new restaurant on the west side.

Lawn Doctor of Door County, 4053 Whitefish Bay Road

Locally owned and operated full service lawn care business.

Mauricio’s, 14 S. Madison Avenue

An authentic Mexican food truck with a permanent West Side location and presence at local events, and rentals available.

Perry Air, 3538 Park Drive

A flight school in Sturgeon Bay offering introductory flights, private pilot training and aircraft rental.

Sail Time Door County, 3600 County Road CC, Little Sturgeon

A sailboat membership program, sailing school and day/sunset excursion, with docking at Wave Pointe Marina & Resort, Little Sturgeon Bay.

Enjoy a barbecue

A food truck serving southern barbecues at two locations: 214 Michigan Street in Sturgeon Bay and Baileys Harbor in the Florian II parking lot at 8048 Hwy 57.

Enduring Style, Door County Epicenter, 217 N. 4th Avenue, (Former Nicolet Bank Building)

Shop specializing in women’s clothing and personal stylist with new and vintage clothes.

Surfin’ Bird Skate Shop, 60 W. Maple Street

Second Door County location for this popular retailer of skateboards and skateboarding supplies.

T-Mobile, 1201 Egg Harbor Road

Retail store selling wireless devices and accessories and broadband access services.

Two Bridges Art Gallery, 22 S. 3rd Avenue

Artwork by Julia Redwine and Dale Vanden Houten.



Lakeside Adventures, 8113 Route 57

The watersports and zipline company opens in a newly constructed and expanded building in its longstanding location in the center of Baileys Harbour.


Emerson Chiropractic, 4614 Harbor School Road

Anne and Tucker Emerson moved their chiropractic practices from Juddville to this location in 2021.


Plum Bottom Gallery, Founder’s Square

The gallery with locations in the city of Egg Harbor and the village of Egg Harbor opens this third location.

Rummeles jewelry store, 9405 highway 42

Fish Creek jeweler moves into former Nicolet Bank building in 2022.


Trail’s End Clothing Company, 10578 Country Walk Shops, Unit 28

This retailer has moved from downtown Fish Creek to this new location.


Antonio Natural Healing and Acupuncture, 30 N. 18th Avenue, Unit 5

A chiropractic and acupuncture center that has moved to this new location.

Brilliant Marketing, 611 Jefferson St, Unit D

A boutique marketing company that has moved to this new location.

The Light Box, 60 W. Maple Street

The artist Lucy Hodkiewicz opens this second place, screen printing studio and shop.

Paint and Sip, Third Avenue

The paint and wine shops moved from Egg Harbor to Sturgeon Bay.

Peninsula Vision Care, 1426 Egg Harbor Road

Displaced vision care.

Touch of the World, Egg Harbor Road (former Pizza Hut)

Marty Biebel’s Asian-influenced art, clothing and homewares boutique has moved from Fish Creek to Sturgeon Bay.



Baileys Harbor Campground

Door County Broadband


Door County Candle Co.

Landscape by the lake


chocolate chicken

cupola house

Egg Harbor Campground

Stonehenge Golf and Pub


whistling swan


Uncle Tom’s Candy Shop


Mike’s Port Pub

Square Rigger Lodge and some coffee



Sister Bay Suds


Fitness at any time

The digital inn

Economic food from Tadych


Deer Run Golf Course


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