They have yet to break into the big leagues, but they have penetrated the US market, with Ordr in operation for the Chicago Sky of the WNBAas well as a lacrosse team in Dallas, Texas, and a minor league baseball team in Gwinnett, Georgia.
Chiles said his first foray into entrepreneurship came through direct delivery of LED headlights after finding a market for a Malaysian brand that was otherwise prohibitively expensive. After that, he got involved in a startup called LoadErUp which aimed to be like Uber for delivering furniture and such. This business fell on the technical side of things, he said.
“We’ve never had a fully finished app in the App Store that worked as it should.”
He found a technical co-founder in Wain, a computer science professor in Leduc. Now they both work full-time for Ordr from an office at Scotia Place. They raised $100,000 from friends and family, and turned it into about $1 million from angel investors, Chiles said. They have more fundraisers on their roadmap, but they are focused on satisfying their current customers and getting more, including Rogers Place, they hope.
Ordr gets help from former Oilers president and CEO Patrick La Forge, who had his own online lightbulb moment during a Spruce Grove Saints game. He saw an Ordr sign while waiting, scanned the QR code and placed his order. “He picked up his food before the person in front of him even got to the checkout to order, and it kind of clicked for him,” Chiles said. “He’s like, ‘OK, that’s cool.'”
Learn more about the history of Ordr in the August 17th episode of Taproot’s Innovation Podcastwhere you will also hear about a price for truffle and other local food tech news.