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Jeddah Season 2022: Saudi city’s culture and entertainment festival set to return with promise of ‘pleasant days’

JEDDAH: Saudi Arabia is gearing up for two months of art, entertainment and culture with the launch of the second edition of Jeddah Season.

Under the slogan “Our beautiful days”, the National Events Center unveiled the preparations for the 2022 season in Jeddah on Saturday evening.

From May to June, the season will feature a packed schedule of 2,800 events reflecting Jeddah’s rich culture and heritage, as well as its growing status as a major regional tourist destination.

The season returns after a two-year hiatus due to the COVID-19 pandemic, which forced the Kingdom to suspend public events in the interest of public safety.

Jeddah Season will consist of nine areas designated to host various events: Jeddah’s Superdome, Al-Jawhara Stadium, Jeddah Jungle, Jeddah Yacht Club, Jeddah Art Promenade, Jeddah Pier, Prince Majid Park, City Walk and Al-Balad.

Highlights will include nightly fireworks on the Jeddah promenade, K-pop performances, a science festival and a Cirque du Soleil Fuzion show created especially for the Jeddah season.

“We partnered with the company and they put together a show especially for the event,” Nawaf Kumsani, managing director of Jeddah Season, said during a press conference at the Jeddah Yacht Club on Saturday evening.

“The show will last for a month. Tickets will be available soon. »

The Jeddah Jungle area will feature the largest zoo in the Kingdom, while the City Walk area will host a major comic-con event for anime lovers. A range of new restaurants and cafes, amusement parks, concerts and plays performed by Arab and international theater companies are also planned.

“The 2022 Jeddah season will provide plenty of employment opportunities for those who wish to participate,” Kumsani added.

Among its world-class entertainment schedule, the season will feature performances by international artists. Based on the 2019 lineup, visitors are sure to have a memorable time.

“My friends and I were obsessed with the Backstreet Boys in high school,” Zaina, 38, from Dammam, told Arab News. “So you can imagine the excitement when, in 2019, my friends and I found out they were coming to Jeddah.

“I packed my bags, said goodbye to the husband, picked up the kids and dropped them off at my mom’s, and went to the concert with a bunch of 14-year-old girls. It was the time of our lives, and we will again,” she said.

“Hopefully this season will be just as exciting.”

The return of the Jeddah season follows a hugely successful five-month run of the Riyadh season, which recorded 15 million visits to a host of cultural and recreational activities in the Saudi capital.

“Different from Riyadh season and other areas, we focus more on sustainability, and we want to export all these entertainment and cultural activities from Jeddah to the world,” said Kaswara Al-Khatib, NEC Chairman, during the press conference in response to a question from Arab News.

“At the end of the 2019 season and at the end of this year, we took a close look at how we could include sustainability in the way we organize and select events and activities for the next season,” he said. -he adds.

The festival will serve as the backdrop for the official opening of the Jeddah Yacht Club during the Eid holiday and Prince Majid Park, which will hold weekly bazaars, art exhibitions and a fair.

Al-Khatib said Jeddah’s season will bolster the city’s already growing reputation as a global destination for major sporting and cultural events.

“We have just finished the F1 races and before that the Red Sea International Film Festival, so there are many events that go with the theme of the season,” he said.

“As a city, it will witness all kinds of sporting, cultural and entertainment events activated throughout the year.”

Jeddah Season is part of a national strategic initiative called Saudi Seasons, launched to enrich public life in the Kingdom and set the stage for the country’s emergence as a major tourist destination.

The NEC has been tasked with achieving the Saudi Vision 2030 goal of expanding the calendar of events and diversifying the Kingdom’s economy into the entertainment, sports, tourism and culture sectors.

In doing so, Saudi Arabia aims to improve the overall quality of life, create a vibrant modern economy, broaden the horizons and career opportunities of young Saudis, and become a world leader in culture and entertainment.


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