“Seven-digit investment” for the Busby personal security app


Cyclist stopping and using his phone

Personal security app, Busby, and its sister technology offering RoadRadar have secured a “seven-figure investment” from a syndicate of angel investors. Funding came through introductions through the Liverpool City Area Angels Network (LCR).

Founded in November 2019 by friends James Duffy, Kirk Ryan and Barry Green, Busby resides in Liverpool’s global innovation center for sensor technology, Sensor City, and specializes in improving the personal safety of individuals, from cyclists to riders.

Funding secured through the LCR Angel Network will allow Busby to further develop the services and features it offers while strengthening the team. In addition, Busby will be fully launched via Apple iOS and will provide new opportunities for potential business partnerships such as those with Deliveroo and Sweatcoin.

James Duffy, Co-Founder and COO of Busby, said: “We are incredibly thrilled to have secured funding through the LCR Angel Network. Not only does this reaffirm what we have been working on for six years with the confidence shown in the Busby team and platform by such discerning investors; but it also brings us closer to our dream of improving the personal safety of users around the world.

Marc d’Abbadie, AFM Equity Manager, Co-Founder of LCR Angel Network, a 100% MSIF Subsidiary, added: “We are very happy to see Busby win the biggest LCR Angel funding round. Network to date.

“This demonstrates the continued momentum of companies receiving angel investments as a result of our events and is a testament to the strength and depth of the LCR Angel Network offering in terms of both the companies and the investors who participate.

“We have no doubt that Busby and its new investors will go from strength to strength.”

Busby’s incident detection algorithm can recognize if a user has been involved in a crash or fall. The app then automatically asks the user to confirm they are safe, alerting selected emergency contacts of their precise location using what3words approved emergency services, in case they don’t respond.

2021 saw the introduction of a new panic button feature that alerts the same contacts with the push of a button, if the user does not feel safe for some reason.

Busby’s platform claims the world’s most accurate incident detection algorithm, with a claimed accuracy rate of 99.99%. Used in over 95 countries with over 80 million activities tested by Busby’s built-in machine learning, the company adds that the app is constantly improving every day.

Daniel Hayhurst, Legal Director of LCR Angel Network co-founder, Brabners LLP, said: “Busby is a great example of tech companies founded in the Liverpool City area, delivering truly innovative solutions and, in Busby’s case, potentially vital, in the market.

“The LCR Angel Network is playing an increasingly important role in this ecosystem, helping ambitious companies access seed capital to accelerate their growth plans. We look forward to following Busby’s continued success as the next step in their exciting growth journey.



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